2 months ago
Have you ever just loved everything about a shop, it's owner, and your purchase? That's how I feel about this shop. I have bought 6 dresses in the past year, and love every one of them, and the experience I had with each process. They have that unique item for any special occasion. Let Shatoria dress you. You won't be disappointed!
- Danielle J
5 months ago
They are very concerned for their clients and it's obvious that they do every possible thing to assure satisfaction! I highly recommend this store and the staff.
- Dwin D
8 months ago
Always & Forever Formal Wear Saved The Day! I had been looking all over for a mother-of-the-bride dress around Christmas time but nothing matched what I had envisioned. Online shopping was out of the question since I am short and chubby and one-size-fits-all does not work for me. With about a week to spare I remembered this little gem in downtown Beloit. Shatoria was truly amazing. From my description she knew exactly what I wanted and where to find it. She took my measurements, made a phone call to make sure the dress would arrive on time and VOILA! She even had a seamstress on site the day I came to try it on! But the dress was a perfect fit, just as she had promised. I will definitely consult her again next time I need a more formal outfit! Shatoria really cares about her customers and supports the community as well. She is innovative with her window displays - live models showing off her beautiful gowns and waving at passers-by! And I love to watch the live chats where she shows...
- Jutta M

Contact Us


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  • (608) 365-9697


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317 State Street
Beloit, WI 53511
United States

Business Hours

Tue:12:00 – 6:00 PM
Wed:12:00 – 5:00 PM
Thu:12:00 – 5:00 PM
Fri:12:00 – 5:00 PM
Sat:11:00 AM – 3:00 PM
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